Choir of Clare College, University of Cambridge

Knight Classical works with Choir of Clare College (University of Cambridge) as a long-term digital and creative partner, delivering both website development and ongoing video production to support the choir’s artistic, recording, and institutional activity.

Website design

Knight Classical was commissioned to design and build a new website for the Choir, creating a digital platform that reflects its international reputation whilst supporting its ongoing artistic and educational work.

The project involved a comprehensive review of site structure, content hierarchy, and user pathways. Particular emphasis was placed on clarity of navigation, integration of audio and video media, and the presentation of recordings, touring activity, and news in a format suited to both specialist and general audiences. The design balances institutional heritage with a contemporary visual language, ensuring the site functions effectively across devices.

We worked closely with the choir’s leadership to align digital presentation with artistic positioning and long-term communications strategy. The resulting website provides a durable and flexible platform capable of supporting recordings, concerts, fundraising activity, and international visibility.

Video production

In parallel, Knight Classical maintains an ongoing collaboration with the Clare College Choir on video EPKs for new album releases. These projects involve concept development, filming, interview direction, and editorial shaping, creating refined digital assets aligned with each recording’s artistic narrative and campaign strategy.

Produced for use across the choir’s website, label channels, and social platforms, the films ensure continuity between recording activity, institutional presentation, and wider audience engagement, reinforcing a coherent and strategically aligned digital presence.

Knight Classical’s role